Online gaming and betting is a fast-moving, growing business. William Hill was one of the earliest to enter the market, accepting our first bets on the internet in 1998, and we are the most profitable online betting operation in the UK, with over 800,000 active online customer account holders. Our online business caters for all gambling and gaming customers, offering casino, poker, bingo, a range of skill games and, of course, sports betting.

2008: William Hill Online
In 2008 we implemented two major developments with our online business: the launch of a new Sportsbook with technology provider Orbis, and a transformational deal with gaming software company, Playtech, to create our new online business, William Hill Online.

This deal made William Hill Online one of the leading European online gaming and sports betting businesses, with pro forma net revenue for 2008 of c. £190m and EBITA of c. £70m. You can find out more details about the Playtech transaction in the investor relations section of this website.